2027 Trade Show Calendar: 9 B2B Events & Exhibitor Lists

Trying to Lock in Your 2027 Trade Show Schedule with Accurate Exhibitor Data?

During January-March 2027, nine important B2B trade shows will take place for exhibitors in the fields of retail, construction, speciality foods, pharmaceutical packaging, audio visual technology, natural products, powersports, and shooting sports sectors. Each trade show in this list provides its own exhibitor list to facilitate outreach efforts. Some of the trade shows have also undergone some recent changes, including name changes, date changes, or location changes, but many industry-related calendar listings remain out-of-date.

With many key trade shows happening over a short span of a few weeks’ time, a good trade show calendar will simplify your outreach planning efforts and targeting.

Also read- How to Find Exhibitor and Attendee Data That Drives Pipeline?

2027 Trade Show Calendar at a Glance

January 2027 Trade Shows

January is the heaviest month on the calendar. Five shows run across three continents in the space of about three weeks, so if your outreach spans more than one of these industries, this is the month to start early.

1. NRF Exhibitor List 2027: Retail’s Big Show, January 10-12, New York City

The year starts off with NRF 2027 being held at the Jacob K. Javits Convention Center. This event will feature approximately 1,000 exhibiting companies, attracting over 40,000 retail professionals representing over 100 different nations. The technology providers that serve the retail industry tend to make their product introductions at the NRF conference, which means that reaching out to such firms can be well justified in advance of the event. The NRF Exhibitor List 2027 gives you that contact list before the show floor fills up.

2. Winter Fancy Food Exhibitor List 2027: Winter FancyFaire, January 17-19, San Francisco

However, it is time for the speciality foods industry after a week. The event has undergone significant changes. The Winter Fancy Food Show, which was held in Las Vegas for several years, concluded with its final edition in January 2025. Its successor, Winter FancyFaire organised by the Speciality Food Association, made its appearance in San Diego in 2026 and is set to be held in San Francisco on January 17-19, 2027. Previously, it managed to gather up to 1,000-1,100 exhibitors and around 12,000 visitors, representing 48 food and beverage categories. If your database still mentions “Las Vegas”, then your data is outdated. The Winter Fancy Food Exhibitor List 2027 reflects the current San Francisco lineup.

3. SHOT Show Exhibitor List 2027: January 19-22, Las Vegas

The SHOT Show is the premier event for the shooting sports, hunting, and outdoor industry, drawing tens of thousands of professionals, including manufacturers, distributors, and law enforcement representatives. With over 2,800 exhibitors, it is a massive undertaking that requires significant pre-show planning.

Note that World of Concrete and the SHOT Show both take place in Las Vegas during the same week. If you are planning travel or onsite meetings, expect heavy demand for hotel accommodations and transportation.

The SHOT Show Exhibitor List 2027 puts you in front of those manufacturers and distributors before badges go live.

4. World of Concrete Exhibitor List 2027: January 19-21, Las Vegas

The World of Concrete opens its exhibition halls on January 19th in Las Vegas, with its educational program beginning one day earlier, on January 18th. The event hosts about 1,500 exhibitors and attracts over 60,000 visitors, primarily contractors, ready-mix producers, and construction equipment sellers. A unique aspect of the show that differentiates it from standard B2B exhibitions is the SPEC MIX Bricklayer 500 Championship, where masons compete to build walls with professional speed and precision. The World of Concrete Exhibitor List 2027 covers the construction equipment manufacturers and suppliers on the floor.

5. Sirha Lyon Exhibitor List 2027: January 21–25, Lyon, France

Running almost back-to-back with the Las Vegas shows, Sirha Lyon takes over Eurexpo Lyon for five days at the end of January. It is the world’s leading trade fair for food service and hospitality, held every two years in Lyon, the French capital of gastronomy. The 2025 edition drew over 257,000 food professionals and more than 4,700 exhibitors from around 40 countries across 12 sectors covering everything from professional kitchen equipment and catering solutions to bakery, confectionery, wines and spirits. Buyers, chefs, restaurateurs, and hospitality decision-makers all attend, making the audience notably senior and purchase-ready. The Sirha Lyon Exhibitor List 2027 covers the manufacturers, distributors, and solution providers filling those 12 sectors before the show opens.

6. Pharmapack Europe Exhibitor List 2027: January 27-28, Paris

January closes out in Paris, where Pharmapack Europe runs a compact two-day show at Paris Expo Porte de Versailles, Hall 4. This is one of the largest European exhibitions dedicated to pharmaceutical packaging, delivery devices, and medical machinery. There will be about 400 companies and more than 6,500 visitors from over 100 different countries there. Unlike the other US shows in April, the smaller size and specialisation of this exhibition mean that the companies attending will be more targeted decision-makers in packaging, drug delivery, and manufacturing. The Pharmapack Europe Exhibitor List 2027 gives you a smaller but higher-intent list to work from.

February 2027 Trade Shows

After a packed January, February brings just one major show, but it is one of the biggest on this entire calendar.

1. ISE Exhibitor List 2027: February 2-5, Barcelona

Integrated Systems Europe (ISE) 2027 takes over Fira Barcelona Gran Via with a show floor covering more than 80,000 square meters. It is the largest AV and systems integration show in the world, with 1,600 to 1,700 exhibitors and close to 90,000 visitors across nine technology zones, including digital signage, smart buildings, and unified communications. The ISE Exhibitor List 2027 covers the manufacturers and integrators filling those zones, which is worth pulling before Barcelona’s hotel and venue calendar gets booked solid.

March 2027 Trade Shows

The calendar wraps up with two shows running almost back to back in early March, one on each US coast.

1. Natural Products Expo West Exhibitor List 2027: March 2-5, Anaheim

Natural Products Expo West 2027 takes place from March 2–5 at the Anaheim Convention Centre. This trade show is widely considered the largest event for natural, organic, and healthy product brands, where up to 3,000 exhibitor brands participate with an attendance rate exceeding 70,000 people representing more than 130 countries, among whom there will be buyers from Whole Foods, Costco, Target, and Kroger companies. It should be mentioned while listing that there were more than 600 debutants at the previous trade show. The Natural Products Expo West Exhibitor List 2027 covers both the returning brands and the new ones.

2. AIMExpo Exhibitor List 2027: March 3-5, Orlando

Immediately following Natural Products Expo West in Anaheim, AIMExpo commences on the opposite coast at the Orange County Convention Center, Orlando. AIMExpo makes its return here, since the event had its inception in Orlando in 2013 before making a move to Anaheim in 2026 and back again. This event is one of the top powersports events in North America, featuring OEMs, distributors, dealers, and aftermarket vendors of motorcycles, ATVs, side-by-side and electric-powered products; prior events have had over 400 exhibitors. AIMExpo dates coincide with Daytona Bike Week as well. The AIMExpo Exhibitor List 2027 covers the manufacturers, parts suppliers, and dealer networks at the show.

How to Use This Calendar for B2B Outreach?

Most companies confirm their participation in a show 2-4 months before it opens, so the exhibitor list for each event on this calendar is ready well before the floor opens. Each of these lists is accompanied by the names of companies, contact information, industry designations, and product classifications, formatted to be loaded into a CRM, saving you the trouble of data cleaning during the first week of the marketing campaign. If your campaign also needs the buyers walking the floor, not just the companies exhibiting, attendee data is available separately for shows like NRF and SHOT Show, so you can run exhibitor and attendee outreach side by side for the same event.

Also read- Where to Find the Best Exhibitor List Providers in 2026?

FAQs

Which are the top B2B trade fairs taking place in early 2027?

These include NRF, Winter FancyFaire, SHOT Show, World of Concrete, Sirha Lyon, Pharmapack Europe, ISE, Natural Products Expo West, and AIMExpo covering retail, firearms, construction, food service and hospitality, pharmaceutical packaging, audio-visual, natural products, and powersports.

When should I obtain a list of exhibitors for my 2027 trade show?

The recommendation is to do so 6–8 weeks prior to the show date. Most exhibitors commit about 2–4 months ahead of time, leaving enough runway to run your campaigns after purchasing the list.

Is SHOT Show 2027 open to the general public?

No, SHOT Show is closed to the general public, only allowing registered exhibitors and accredited attendees from organisations like manufacturers, distributors, licensed retailers, law enforcement, government representatives, and media. This makes obtaining a credible list one of the only ways to reach businesses associated with SHOT Show outside of attending it.

Has AIMExpo changed locations recently?

Yes. AIMExpo has run in a different city each of the last three years: Las Vegas through 2025, Anaheim in 2026, and Orlando for 2027. If you are working from an older exhibitor list, check the host city before assuming it still matches the current edition.

Are exhibitor lists different from attendee lists?

Absolutely. An exhibitor list contains the names of firms that will exhibit at the show and is used for developing partnerships, contacting suppliers, and analysing competitors. An attendee list contains contacts of buyers who will visit the show and is useful for generating sales leads.

Is Sirha Lyon open to the public?

No, Sirha Lyon is a trade-only event. Access is restricted to verified food service, hospitality, and catering professionals. This makes the Sirha Lyon Exhibitor List 2027 one of the most direct ways to reach the manufacturers, equipment suppliers, and solution providers exhibiting there without attending the five-day event yourself.

Can I get exhibitor lists for shows not on this calendar?

Yes. ExhibitorsData covers exhibitor and attendee lists for events across industries and countries worldwide, not just the 9 shows covered here.

Please note: Exhibitor counts are based on the latest available data at the time of publication and are subject to change as event registrations proceed.