Case Study: Natural Products West 2026 Exhibitor List Win

How a Wellness Brand Vetted 2,684 Exhibitors for International Distribution in <48 Hours.

Natural Products Expo West 2026 Exhibitor List

A mid-size wellness brand attending Natural Products West 2026 encountered a major issue that is common to many companies at trade shows. Of the 2,684 exhibitors listed in the public exhibit list, only 43 had the ability to fulfill international distribution contracts within 48 hours of receiving orders. The client needed to identify which exhibitors could meet their requirements for multi-region distribution at scale before the show even began. Exhibitors Data provided a verified, curated, ready-to-use dataset, enabling the team to focus on outreach and strategic meetings rather than verifying logistics capabilities manually.

Client Profile

The client is a leading wellness and natural supplement company distributing organic products across North America and Europe.

They targeted the following decision-makers:

• Heads of Operations
• Heads of Supply Chain
• Chief Purchasing Officers
• Directors of International Partnerships

Only those with the ability to rapidly distribute internationally, GDPR-compliant emails, direct phone numbers, LinkedIn profiles, and booth locations at the Anaheim Convention Center were included.

Problem

Manual searches failed for the following reasons: 

• Operational readiness was opaque: All 2,684 exhibitors indicated distribution networks, but it was impossible to know which had the infrastructure to execute shipments to multiple regions in less than 48 hours.
• Accessibility of Decision-Makers: Of 1,342 C-Level contacts, many were marketing or PR staff and could not make operational or purchasing decisions.
• Time-sensitive prioritisation: The client needed verified, operationally capable contacts two weeks prior to the show, leaving little time for manual verification.
• Risk of wasted resources: Without verified data, meetings could be held with unqualified exhibitors, resulting in lost opportunities.

Solution

Exhibitors Data treated this as a logistics verification task:

Pre-Purchase Sample Review

• Shared a sample dataset of Natural Products Expo West 2026 exhibitors.
• Verified operational claims, contact accuracy, and relevance of listed decision-makers.

Structured Filtering & Verification

• Identified exhibitors with live inventory and the ability to ship internationally within 48 hours.
• Confirmed warehouse and fulfillment capacities, including past distribution performance.
• Filtered contacts to verified C-Level executives in operations, supply chain, and purchasing.
• Mapped qualified exhibitors to booth locations at the Anaheim Convention Center.

Final Curated Dataset

• Of 1,342 C-Level contacts, 43 were verified as operationally capable.
• Dataset included Name, Title, Company, Email, Phone, LinkedIn, Booth Number, and Operational Readiness Status.
• Accuracy of verified C-Level contacts: 92%

Results

The curated data enabled the client to:

• Conduct targeted outreach to capable exhibitors prior to the show, eliminating wasted meetings.
• Schedule 12 executive-level meetings before the event opened.
• Secure 9 confirmed distribution partnerships within two weeks after the show.
• Ensure all meetings were with decision-makers authorised to approve and implement international contracts.

Key Takeaways

• Large exhibitor lists often conceal critical operational capabilities that public directories do not disclose.
• Verified C-Level contacts are valuable only when filtered for functional authority and readiness.
• Using event-specific, verified exhibitor data transforms trade shows from discovery exercises into conversion-focused opportunities.

Request Your Verified Natural Products Expo West 2026 Exhibitor List